Redefining Success in Player Development with Dave Wright & Dan Wright, UEFA A licensed coaches
2017 | Player Development Project

Research Topics Accomplished:

• What is success in player development?
• The constraints led approach
• Knowing your players
• Building relationships
• Creating a learning environment

Why Sport is the Most Disrupted of All Industries with Stephen Bourke, an experienced sports business strategist and digital analyst
2017 | Sports Business Institute of Barcelona

Research Topics Accomplished:

• The behavioral impact of digital technology on fans
• Why strategy, not technology, is most important in the digital age
• The top five trends in digital sport that have emerged in 2017

Digital Sport in Football with Dan McLaren, Founder, Digital Sport
2017 | Sports Business Institute of Barcelona

Research Topics Accomplished:

• The latest digital trends in the sports industry
• Digital disruption of traditional business models
• E-Sports in the football industry
• Data analytics in the business of sport

Sponsorships in Football
2017 | Sports Business Institute of Barcelona

Research Topics Accomplished:

• Objectives of a sponsorship for brands and sports properties
• Sponsorship Proposal
• Activation
• Evaluation

Operations Inside a Football Club with Marios Christodoulou, Operations Manager, APOEL FC
2017 | Sports Business Institute of Barcelona

Research Topics Accomplished:

• Ticketing
• Safety – Security
• CRM Implementation
• Fan’s Experience

Key Marketing Lessons From UEFA Women’s Euro 2017 with Xavi Bové, Communications Manager, Naru Sports
2017 | Sports Business Institute of Barcelona

Research Topics Accomplished:

• What is the Marketing team responsible for?
• Was the Women’s Euro successful in terms of marketing?
• What can we apply for the future of women’s football?

Virtual Reality in Football with Alex Kunawicz, VP of Strategy, Laduma
2017 | Sports Business Institute of Barcelona

Keywords: Virtual Reality in Sports, Digital Strategy & Business, Digital Revolution, Digital Sports Media

Research Topics Accomplished:

• VR & Sports Properties
• Opportunities
• Engaging Fans

Trends in Digital Sport for 2017 Presence with Richard Clarke, Senior Director of Digital Media & Communications, Colorado Rapids
2017 | Sports Business Institute of Barcelona

Keywords: Digital Strategy & Business, Digital Revolution, Digital Sports Media

Research Topics Accomplished:

• VR & Fan Experience
• eSports
• Broadcasting & Live Streaming

How Clubs, Leagues & Players Should Manage Their Digital Presence with Mario Leo, Founder and General Manager, RESULT Sports
2016 | Sports Business Institute of Barcelona

Keywords: Digital Strategy & Business, Digital Revolution, Digital Sports Media

Research Topics Accomplished:

• The status quo of leagues, clubs & players and their efforts to grab an international audience
• The digital revolution from newsfeed to infotainment heading towards unique differentiation
• The shift from cost to profit center – the journey of digital sports media

How Football Clubs Can Engage Fans Using Video with Steve Langdon, Global Director of Strategic Media Consulting, Ooyala
2016 | Sports Business Institute of Barcelona

Keywords: Digital Strategy & Business, Video Marketing, Monetize Video

Research Topics Accomplished:

• Digital challenges at football clubs
• Mobile first
• Business model
• Labelling content
• Personalizing to fans
• Going live
• Big date

Digital Business Inside a Football Club with Joaquim Cardona, Former Head of Digital Business, FC Barcelona
2016 | Sports Business Institute of Barcelona

Keywords: Digital Strategy & Business, Social Media Monetization, Brand Licensing

Research Topics Accomplished:

• Implementing a digital strategy inside a football club
• Brand licensing for digital products
• Content distribution and syndication
• Maximizing revenue with an e-commerce store of a football club
• Social media monetization in football

FIFA TMS – Insights on International Football Transfers with Mark Goddard, General Manager, FIFA TMS
2016 | Sports Business Institute of Barcelona

Keywords: FIFA TMS, Transfer Matching System, Football Transfer Market

Research Topics Accomplished:

• Overview of FIFA TMS as a company
• FIFA TMS’s role in the growth and improvement of the football transfer market
• Latest insights on international Football Transfers
• Emerging football countries – China & India

Social Media Sponsorship Activation
2016 | Sports Business Institute of Barcelona

Keywords: Social Media, Digital Sponsorships, Activation Campaigns, Trends, Football

Research Topics Accomplished:

• How to create engaging consumer experiences via digital media
• The power of ¨brand storytelling¨ on social media
• Digital sponsorship activation techniques in football
• Industry case studies and best practices
• Impact and measurement of social media activation campaigns

Digital Media Strategy – Borussia Dortmund with David Görges, Head of New Media & CRM, Borussia Dortmund
2016 | Sports Business Institute of Barcelona

Keywords: Digital Media, Digital Platforms, Social Media, Trends, Football

Research Topics Accomplished:

• Digital media strategy of Borussia Dortmund
• How the club leverages its digital platforms to achieve corporate objectives

Snapchat in Sport with Vedran Vukusic, Communications Manager, Overtime Sports Marketing
2016 | Sports Business Institute of Barcelona

Keywords: Snapchat, Digital Media, Social Media, Trends, Football, Sports

Research Topics Accomplished:

• How to leverage Snapchat for sport clubs, athletes & brands

Digital Media Trends in Football
2016 | Sports Business Institute of Barcelona

Keywords: Digital Media, Social Media, Trends, Football

Research Topics Accomplished:

• The latest digital media & marketing trends in the football industry
• How football clubs and brands leverage their digital assets to penetrate emerging markets
• The importance of a strong and consistent tone on social & digital channels
• Digital media strategy, content & monetization best practices
• How to leverage emerging platforms including Snapchat & Periscope

The Impact of the Digital Age on the Marketing of Football
2016 | Johan Cruyff Institute

Keywords: Digital Media, Digital Marketing, Football Business Trends

Research Topics Accomplished:

• Business models and growth strategies
• Clubs’ digital offerings
• Digital technology and media
• Personalized content and user experience

Social Marketing Trends for 2016
2015 | eMarketer

Keywords: Social Media, Marketing, Trends

Research Topics Accomplished:

• eMarketer’s latest forecasts for social media marketing and social network ad revenues
• Why TV ad dollars will start to flow more steadily toward social in 2016
• How livestreaming will be pushed into the mainstream
• The importance of influencer marketing and how marketers will address issues of ad blocking and viewability

Key Digital Trends for 2016
2015 | eMarketer

Keywords: Digital, Marketing, Trends, Mobile

Research Topics Accomplished:

• The future of mobile payments
• Shifting patterns of video consumption
• The emergence of messaging apps as a marketing platform
• The digital tastes of millennials and centennials

Content Marketing in 2016: Four Critical Questions to Ask While You’re Planning
2015 | MarketingProfs

Keywords: Content Marketing, Planning

Research Topics Accomplished:

• Time management
• Documentation of content workflow strategy
• Maximization of resources
• Tools selection

Virtual Event Environments: Implement & Succeed with Next Generation Online Venues
2015 | Vevent

Keywords: Virtual Environments, Innovation

Research Topics Accomplished:

• Virtual Environments change online business communication
• Leverages of Virtual Environments for organizations
• Strategies for Virtual Environments
• Different Approaches
• Critical Success Factors